Exploring Green Innovation Practices: Content Analysis of the Fortune Global 500 Companies

Best practices in creating value with social media: insights from four Fortune 500 companies

Parental leave: comparing children's hospitals with Fortune 500 companies.

OBJECTIVE To identify parental leave policies and availability of support systems for new parents employed by children's hospitals and compare these benefits with those offered by Fortune 500 companies. DESIGN Telephone or facsimile survey of all (n=118) children's hospitals and pediatric medical centers in the National Association of Children's Hospitals and Related Institutions 1995 Directo...

An Exploratory Study of Strategic Alignment and Global Information System Implementation Success in Fortune 500 Companies

This paper examines the effect of the alignment of a business’s global strategy and its global information systems on the success of information system implementation. The paper proposes that global information systems that are aligned with a firm’s global business strategy are more likely to reach a level of implementation that will add value to the business than those systems that are not so ...

Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000

Soon after the MIS concept was formed in the mid-1960s, the marketing function applied it to its own information needs, creating a formal effort called the marketing information system, or MKIS. This study surveys Fortune 500 companies to reveal their pattern in MKIS usage. The ®ndings are compared to two previous studies a decade apart. It provides a gauge of the evolution of computer use not ...

Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future

Soon after the concept of a management information system was introduced in the mid-1960s, marketers tailored it to their own unique needs, naming it the marketing information system (MKIS). Several studies have been conducted of how MKISs are used in the Fortune 500 companies, and the authors compare their current findings to those of ten and eighteen years ago. It seems that both the MKIS sup...